About Us
Welcome to our pack
EMPOWERING DOG OWNERS SINCE 2020.
What started as bringing my first dog home from the shelter led to growing a community of dog owners who are looking to help their dogs live their best lives.
It started in Pomona.
In December of 2018, I rescued my first dog, an American Staffy mix named Kono, from a shelter in Pomona, CA and I dove headfirst into my new role as a dog mom. I initially launched in 2020 with single-ingredient freeze-dried raw treats, and I pivoted in 2023 into providing dog training lifestyle gear.
My passion for training with Kono was ignited as I discovered how much deeper my bond with him grew the more time we spent training and developing a solid communication system together.
Today, my mission is to empower other dog owners with sleek & functional gear so that you have the tools and support you need to help your dogs live their best lives.
OUR MISSION
Our mission is to empower dog owners to build deeper relationships with their dogs with sleek, high-quality gear. We want to provide the highest-value training treats, sourced in the USA, and offer a collection of products with minimalist design that are both functional and comfortable. On a deeper level than our products, we are building a community to support one another through training challenges and sharing resources to make sure we're doing the best we can for the dog in front of us.
OUR VISION
Our vision is to make a positive impact on the quality of lives for dogs everywhere with innovative dog gear. We want to educate and support the average dog owner and provide the tools, products, and knowledge they need to set their dogs up for success. Being a first-time dog owner can be overwhelming, and we want to help dog owners achieve a fulfilling life for and with their dogs.
OUR VALUES
Build Community
Community is at the core of who we are. We are building an inclusive, safe space that is free of judgment, where we invite dog owners from all over to come together, connect, and learn from one another.
Lead With Kindness
We believe that kindness is the most powerful trait in business, and we aim to lead with kindness in the way that we communicate with others, and to build a culture of kindness within our community.
Champion DEI
As an AAPI woman-owned small business, we believe in being intentional with our partnerships and strive to uplift and support other BIPOC small business owners, creators, and community members.
Approach With Humility
We encourage and foster curiosity and don't presume to know everything. We love to ask questions and learn from people across the training spectrum, and we allow ourselves the space to change our minds.
